I was really hoping for some exciting news to come out of the WWDC regarding new apple consumer hardware. Needless to say this did not happen and leaves a lot of pro-Apple users with a bitter taste in their mouths. No new iPod, no phone, no MacBook upgrades, etc.
The new OS release looks nice. Some cool new features were added, but come on guys. This was the most boring keynote I can ever remember from Jobs and his three amigos. You need to pick it up boys. Other companies are starting to focus on the design as well, you need to keep innovating!
-------- AUTHOR: Matt Dickman TITLE: Apple iPhone more than a rumor, challenge for Apple begins DATE: 8/02/2006 04:44:00 PM ----- BODY:Apple's 'iPhone' (we'll call it that for lack of a better name) was recently confirmed by CFO Peter Oppenheimer in a conference call. His confirmation paired with alleged phone-related programming calls in an iTunes update are leading many to believe that Apple could introduce a phone/MP3 device this year.
If they do release such a device it is sure to be a huge hit. It would no doubt carry through with Apple's unique design, would be intuitive to use and probably retain familiar iPod-like controls for digital music. It should wirelessly connect to the Tunes Music Store and have other cool features like BlueTooth and WiFi. Millions of Apple faithful would surely flock to stores in desperate need to obtain one (myself included). Having THE mp3 player with a great phone all wrapped in one smooth translucent white/chrome casing would just be too much to pass up.
Apple has never been in the phone business before (outside of a mediocre partnership with Motorola on the Rokr phone) and that is where their challenge starts. Making sure the phone is carried on the major networks will be crucial to achieving iPodesque ubiquity. Will the carriers participate and can Apple knock off popular phones like the Razr? What other features will be onboard when it is released? Camera, browser, mini-OSX (please learn from Microsoft and don't miniaturize the OS, it's really poor for phone use).
We'll have to hold our breathe and see what happens. Apple's WWDC is next week and this is still a possible candidate for release (although a very outside candidate).
Data doesn't mean anything if it's not put into the proper, relevant context. Seth Godin has a very good, short post today on the subject of data. We as marketers and researchers have more data available to us today than ever before. From Google Trends to web site traffic statistics, we are bombarded with data which can be spun any number of ways.
Small percent changes in data may seem dramatic at first glance, but put into perspective it is really worthless, per Seth. Large amounts of this same data strung over time and compared with business trends, however, is golden.
-------- AUTHOR: Matt Dickman TITLE: Toyota trying made-for-mobile video DATE: 7/31/2006 03:57:00 PM ----- BODY:Toyota is making a large investment in the creation and promotion of it's new made-for-mobile video series 'The Pool'. The short-form movies will surround a group of car-poolers and their adventures in a Toyota Camry.
The deal is through the Sprint/Nextel network and limited to their devices. Video will need to follow in the footsteps of other mediums which have moved to cross device/network limitations.
-------- AUTHOR: Matt Dickman TITLE: Portable HD for your iPod DATE: 7/28/2006 11:46:00 AM ----- BODY:A trend in the portable media space now seems to be developing hardware which enhances the video offering with new screens that use the iPod as a storage device. ATO just announced their iSee HD video sleeve for the iPod. This device features a 3.6 inch screen capable of HD quality video playback. The iPod plugs into the back of the unit and serves up the video files from a partitioned section of its hard drive.
-------- AUTHOR: Matt Dickman TITLE: Microsoft Zune coming late in '06 DATE: 7/28/2006 11:24:00 AM ----- BODY:Multiple sources, including Microsoft, have reported the company's plan to launch a new digital media play to compete with the iPod. The device details are unclear, but should leak out as the hype on this picks up. They have a long way to go to catch Apple especially if Apple unveils their next-gen iPod at the WWDC in August.
-------- AUTHOR: Matt Dickman TITLE: Wikipedia meets Google maps DATE: 6/21/2006 09:13:00 AM ----- BODY: Here is what you get. -------- AUTHOR: Matt Dickman TITLE: Bringing the message into our reality DATE: 6/14/2006 10:21:00 AM ----- BODY: Check out this site's archive of some outdoor ads done for Amnesty International. A very powerful example of what advertising can be when done correctly. -------- AUTHOR: Matt Dickman TITLE: Google spreadsheets drops DATE: 6/06/2006 03:29:00 PM ----- BODY: A limited beta of Google's new http://spreadsheets.google.com/">spreadsheet application has just released today (6/6). Google is saying this is not a competitor to Microsoft Excel, but a compliment to it. -------- AUTHOR: Matt Dickman TITLE: 2000 bricks or... DATE: 6/01/2006 03:50:00 PM ----- BODY: ...how to pay for your back yard patio. More and more of these limited edition sales sites are popping up everywhere. This one is pretty funny. -------- AUTHOR: Matt Dickman TITLE: 1000 paintings...going fast DATE: 5/31/2006 09:16:00 PM ----- BODY: Along the same line as the million dollar homepage, this site is selling 1000 paintings. Each painting is an actual number. Pricing is based dynamically on the remaining supply. A cool way to auto tie a price to real supply and demand. -------- AUTHOR: Matt Dickman TITLE: Google releases AdSense API beta DATE: 5/31/2006 08:52:00 PM ----- BODY: Google just released their beta for the AdSense API which will allow developers to create and manage AdSense accounts as well as have more control over the appearance of the ads on the site. Stay tuned. -------- AUTHOR: Matt Dickman TITLE: Apple and Nike set to release co-branded products DATE: 5/23/2006 09:43:00 PM ----- BODY: Apple and Nike are set to release Nike+, a shoe/sensor/receiver that allows a Nike+ shoes to wirelessly transmit workout data to a receiver attached to an iPod Nano. The information will update in real timeand include information like distance, pace, etc and it will even be able to give audible feedback. More Nike+ products should roll out over the next couple months. -------- AUTHOR: Matt Dickman TITLE: Apple competition getting desperate DATE: 5/23/2006 09:05:00 AM ----- BODY: Apple's 'competition' in the MP3 player category are starting to get desperate as evidenced by SanDisk's recent iDont campaign. The premise of the campaign is to try to influence would-be iPod purchasers that doing so would make them like like sheep in a herd. What I don't think they really "get" is that owning an iPod is cultural. It's being independent and owning a small piece of art that works exactly like it should. Creating a nicely designed package (which SanDisk's alternative is not) is not impossible, but it's more than that. It's being part of something...a community of people who act and think independently. This may effect some disheartened Dell DJ owners who tell themselves their DJs are just as good as an iPod, but you don't see those people showing their devices off to friends or following Dell DJ news. -------- AUTHOR: Matt Dickman TITLE: 24 hour Apple store to open Friday DATE: 5/17/2006 09:41:00 AM ----- BODY: On May 19th, Apple will unveil its newest Apple store in New York City. This one is a little different though. The store is actually below ground, with a three story glass cube jacketing the entrance a la the Louvre's glass pyramid. The subterranean nature of the store isn't the only thing that is special about this store. It will also be the first Apple store to be open 24 hours. Fitting for the city that never sleeps. I will, however, be interested to see what their 4am sales look like. -------- AUTHOR: Matt Dickman TITLE: A funny take on Creative v. Apple DATE: 5/16/2006 11:28:00 PM ----- BODY: Creative, in a lame attempt to take on Apple, is trying to effect Apple's supply chain as it cannot create more demand for its products. I came across this hilarious take on real story. -------- AUTHOR: Matt Dickman TITLE: Better traffic, not more traffic DATE: 5/16/2006 07:58:00 PM ----- BODY: Great post on Seth Godin's blog about different types of traffic. He compares the traffic numbers of sites like MySpace and Facebook to Amazon. While Facebook and MySpace crush Amazon in pure volume, those people aren't buying anything. Visitors are playing net voyeur while Amazon customers are spending money. The moral of the story is to improve the quality of traffic, not generate get more of the same. -------- AUTHOR: Matt Dickman TITLE: AOL launching YouTube competitor DATE: 5/16/2006 03:06:00 PM ----- BODY: AOL has a YouTube competitor in beta release right now called UnCut Video. The premise and interactions are very, very similar to YouTube. The problem for YouTube, however is that AOL has more experience and resources aligned to video streaming than they do. Should make for an interesting fight. -------- AUTHOR: Matt Dickman TITLE: Google launches Google Notebook beta DATE: 5/16/2006 09:21:00 AM ----- BODY: Google has launched Google Notbook which is basically a cross between portable note taking system and personal wiki. -------- AUTHOR: Matt Dickman TITLE: Apple unveils MacBook laptops DATE: 5/16/2006 09:19:00 AM ----- BODY: Apple today has unveiled its much anticipated MacBook line of laptops to replace the iBook. The initial introduction looks like three laptops; 2 in white (low and mid level) and 1 in black (high end). Pricing ranges from a reasonable $1099 to a 'why don't you just get the MacBook Pro if you're spending this much' $1499. -------- AUTHOR: Matt Dickman TITLE: Embedded marketing in social networking DATE: 5/16/2006 12:06:00 AM ----- BODY: A marketing trend in social networking environments (MySpace, et al.) is to embed advertising into the core content of the site, user generated content. Companies from Volkswagen's Helga to Wendy's Square Burger are finding ways to include their content in these sites in such a way that members not only see value, but precipitate their success. VW's Helga page includes all of the new VW anti-tuner TV ads, sound bites from Helga and a life-size PDF doanload of the German club-kid vixen. Users are finicky though and can see through blatant, self involved attempts to gain their trust. Bad vibes spread even quicker than good so marketers enter at your own risk. -------- AUTHOR: Matt Dickman TITLE: Distributing content through distributed computing DATE: 5/15/2006 11:57:00 PM ----- BODY: BitTorrent has been around for a while and is an alternative method of file transmission through a dhttp://www.blogger.com/img/gl.link.gifistributed network. Warner Brothers has announced a plan to distribute movies through BitTorrent and there are rumors of Apple including BitTorrent-esque technology as a staple in an upcoming release of OSX. This trend is geared around distributing content in alternative, lower bandwith (read lower cost) methods while giving users the 'on-demand' experience they require. Consider YouTube.com's ~$1M per month bandwidth charges according to Forbes. BitTorrent could save the company considerable amounts of money. -------- AUTHOR: Matt Dickman TITLE: Microsoft and MTV launch Urge DATE: 5/15/2006 12:57:00 PM ----- BODY: Urge, a new download subscription service from MTV and Microsoft, has just officially been announced. Will stay tuned to see how this is adopted, if at all, and how iTunes reacts. Probably a smart move from Microsoft to latch on to the hip, cool MTV brand. -------- AUTHOR: Matt Dickman TITLE: In Apple v. Apple...Apple wins DATE: 5/08/2006 09:31:00 AM ----- BODY: Apple Computer won its court case against Apple Records (aka The Beatles) allowing it to use the Apple logo in conjunction with the iTunes music store. The dispute was related around a 1991 settlement where the two companies decided not to cross into each other's line of business. Apple Records claimed that the use of the logo on the iTunes music store was too close to home. Apple Records says they will appeal, but it seems pretty obvious. Unless Apple starts producing its own music this should be a non-issue. -------- AUTHOR: Matt Dickman TITLE: Vint Cerf at City Club of Cleveland DATE: 5/05/2006 10:31:00 PM ----- BODY: I had the chance to hear Vint Cerf, Chief Internet Evangelist of Google and co-creator of the TCP/IP protocol which is the foundation of the Internet. Vint is widely credited as one of the founders of the Internet. The content of his speech was very relevant and informative. He started with an explanation of his work on protocols and gave one of the best examples of the way the Internet works (at the protocol level) I've ever heard...fitting I know. He compared the protocol to postcards in the mail. The explanation went through all of the iterations of data and how TCP handles it. Think of trying to mail someone a 100 page book and all you can use are postcards. Well, you would have to cut the pages of the book to fit on the cards first. So now you have ~200 cards you need to send. If you put them in the mail as is, how would the other person know what order they were in? So you have to number them. You also need to know if the other person received the cards so you have a confirmation. If you don't get a confirmation you need to re-send certain cards. Archives, storage, quantity, etc. are all factors which came up and what TCP handles. He then moved on to the net neutrality topic and as you can imagine, with Vint working for Google, he is anti-legislation. I agree with his premise. The net, as he envisioned/s it is meant to be free in order to encourage innovation. Broadband subscribers pay to be connected to the net and access anything they want. The legislation proposed by carriers would limit what the end user was able to see. It's a form of censorship by proxy. The less limitations on content the better. Vint also discussed his work with NASA and improving communication with the Mars exploration program. They have developed and are testing a new protocol which would allow data to be sent, saved at a location and sent on at a later point in time on a delay. Finally, one of the most important points I got out of what he said was in the Q&A. He discussed the spread of the iPod and the change in content delivery this signals. No longer is 'live' important. The shift is toward on-demand. That demand may be faster than realtime (on a 1 gigabit connection) or slower than realtime (on a 56K modem). Either way, it is the person requesting the content on their schedule using the connection available. -------- AUTHOR: Matt Dickman TITLE: Coca Cola launches online rewards program DATE: 5/05/2006 10:03:00 AM ----- BODY: Coke recently launched an online rewards program to capitalize on customer affinity to the brand. The site offers different options from their partners (Delta, Adidas, etc.) to redeem the points you earn. A lot of big names are jumping on this bandwagon now (NASCAR and Pepsi have been doing it for some time). The key is keeping it relevant and timely. Nobody will remember these sites unless they can interact with them at least once a week (more if possible). The audience is splintered already online, this will be just another username and password to remember if not done properly. -------- AUTHOR: Matt Dickman TITLE: Vista delay again? DATE: 5/02/2006 06:27:00 PM ----- BODY: Rumors are spreading across the net, based on a Gartner report, that MS Vista for comsumers may be delayed until June now. If true, this would be the second major setback for the product team in a short time. MS is denying the report and says it's on course for January as previously stated. Only time will tell. -------- AUTHOR: Matt Dickman TITLE: New Apple ad campaign DATE: 5/02/2006 04:50:00 PM ----- BODY: Apple has just released their new ad campaign geared at acquiring more followers through a clever series of ads. The key issues, outside of security, are right on the money. Per security, it's only a matter of time before Macs become the target of more and more attacks. Hopefully Apple is ready to respond. -------- AUTHOR: Matt Dickman TITLE: Disinterested? I knew that. DATE: 4/27/2006 03:13:00 PM ----- BODY: Cool post on Engadget showing a 'shrug detection' system that can tell if a person is disinterested. Immediate marketing thoughts include bars (to stop guys from wasting their time with women who could care less) and trade shows. -------- AUTHOR: Matt Dickman TITLE: Getting the worm DATE: 4/27/2006 02:59:00 PM ----- BODY: Good blog post on conditioning the mind to wake up when you want to. Say goodbye to the Snooze button forever...well, maybe not forever :) -------- AUTHOR: Matt Dickman TITLE: The 9 month plan...or how to outsource your baby DATE: 4/26/2006 09:30:00 AM ----- BODY: SAw a LATimes.com article detailing how surrogacy is the new wave to hit outsourcing. For a mere $5000 (6 years salary to an Indian woman) she will bare your child. That's a fraction of what the cost would be in the US. The article also mentions the potential risks in a country where 100,000 women die each year due to child birth related complications. -------- AUTHOR: Matt Dickman TITLE: Online ad spending up 30% in 2005 DATE: 4/25/2006 09:51:00 AM ----- BODY: According to recent studies conducted by the Internet Advertising Bureau and PricewaterhouseCoopers (reported in eMarketer) online ad spending rose 30% in 2005. These numbers are higher than even the most optimistic analysts were expecting. Advertisers are seeing value in online advertising and are ponying up the money to back this up. -------- AUTHOR: Matt Dickman TITLE: Google cross promotes DaVinci Code DATE: 4/24/2006 11:45:00 PM ----- BODY: Google is promoting the upcoming release of the Dan Brown best-seller 'The DaVinci Code' through a personalized Google Module. The promotion gets the user into the movie by utilizing a series of puzzles and challenges. -------- AUTHOR: Matt Dickman TITLE: Coldplay and Loyalty Building DATE: 3/24/2006 10:57:00 AM ----- BODY: