AUTHOR: Matt Dickman TITLE: Toyota trying made-for-mobile video DATE: 7/31/2006 03:57:00 PM ----- BODY:

Toyota is making a large investment in the creation and promotion of it's new made-for-mobile video series 'The Pool'. The short-form movies will surround a group of car-poolers and their adventures in a Toyota Camry.

The deal is through the Sprint/Nextel network and limited to their devices. Video will need to follow in the footsteps of other mediums which have moved to cross device/network limitations.

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