AUTHOR: Matt Dickman
TITLE: Coca Cola launches online rewards program
DATE: 5/05/2006 10:03:00 AM
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BODY:
Coke recently launched an online rewards program to capitalize on customer affinity to the brand. The site offers different options from their partners (Delta, Adidas, etc.) to redeem the points you earn.
A lot of big names are jumping on this bandwagon now (NASCAR and Pepsi have been doing it for some time). The key is keeping it relevant and timely. Nobody will remember these sites unless they can interact with them at least once a week (more if possible). The audience is splintered already online, this will be just another username and password to remember if not done properly.
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