AUTHOR: Matt Dickman
TITLE: Turning Japanese? Not yet anyway
DATE: 2/09/2006 11:12:00 AM
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BODY:
Great article on eMarketer today about US/Japan phone usage. The NPD group recently released a study which found that just 12% of Americans use their phone to connect to the web. Compare that with 75+% useage in Japan.
Japanese users are also using their phones for practices which will see an increase in the US in the near future. The following chart notes some examples. These will slowly trickle over to the US market as usage and consumer confidence increase.
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