AUTHOR: Matt Dickman TITLE: Yahoo! okay with #2 in search DATE: 1/25/2006 01:19:00 AM ----- BODY:
This is not what you expect to read in the ever-growing search wars, but Yahoo!'s CFO recently stated (read here) that Yahoo! can't compete with Google so they're proud to be #2. Search dominance leads to ad dollars leads to more capital investment leads to more ad dollars leads to Google taking more and more market share from Yahoo!. The close tie between search and revenue makes this even more odd for the CFO to be saying. I guess they're okay with mediocrity. I wonder if Yahoo! users are too?
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