AUTHOR: Matt Dickman TITLE: 50ms to impress your site visitors DATE: 1/25/2006 12:59:00 AM ----- BODY:
This BBC Article discusses a recent study done at Carleton University in Ontario. Users were shown a 50ms glimpse of a page and asked to rate it. Their opinions were compared to those of people who had rated the sites after taking much longer to review them. The result...the scores were very closely aligned. Think about this the next time you go to a site. Do you immediately form an opinion of the content based on the look? Remember the old saying (and it's as true on the web as meeting someone in person), you don't get a second chance to make a first impression. Obviously there are exceptions to this when it comes to sites offering life-changing functionality (a.k.a. del.icio.us), but why add a barrier to the user. Concentration is already at an all-time low, if making a site look good helps get people to stay, click and buy then it is time (and money) well spent.
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